Java has been known as one of the most-liked and the most used programming languages of our time. This language has been over in existence for more than two decades. Several specialists and professionals believe that Java is one of the most effective programming languages that was ever created. It is the most widely-used programming language that is known to man and is designed for usage as well as the distributed environment of the Internet. But, it is said that every coin has two faces, Java has its own pros and cons. We have written about Java’s limitations and benefits. Today, we are going to try and demystify some important pros and cons of Java, which will help you to get a more clear view of its working.

The following are the advantages and disadvantages of Java Programming, let’s discuss them one by one:

Advantages and Disadvantages of Java

Advantages of Java

There are some major and primary advantages of Java; let’s see them.
 

1. Simple

Java is straightforward to use as well as it is easy to use, write, compile, debug, and learn than alternative programming languages. Java is less complicated concepts as compared to C++; as a result, Java also makes uses of automatic memory allocation and garbage collection.
 

 2. Object-Oriented

Java is a fully object-oriented language right out of the box. And it permits you to form standard programs and reusable code.
 

3. Platform-Independent

Java code is able to run on any machine that doesn’t need any special software to be installed, but the JVM needs to be present on the machine.
 

4. Distributed computing

Distributed computing involves the ability to run and execute tasks on several computers on a network working together. It helps in developing applications that run on distributed networks  and that can contribute to both data and application functionality.
 

5. Secure

Java has no explicit pointer concept. Apart from this, Java has the presence of a robust security manager that defines access to classes.
 

6. Memory allocation

In Java, the memory management concept is that it is divided into two parts one is a heap and another is stack. Whenever we declare a variable JVM gives memory to the variables and arrays for programs from either stack or heap space. It helps to organize and store the information and restore it easily.
 

7. Multithreaded

It has the potential as well as the ability for Java programs to perform many tasks at the same time.

Rich APIs: Java is able to offer various APIs for application development. Java APIs (Application Programming Interface)  is nothing but a rich set of commands or methods that defines the way of communication among various activities like Database connection, networking, I/O, XML parsing, utilities, and much more.

Powerful Opensource Rapid Development Tools: Over the years of the journey that Java has made, several open source development tools that are, IDEs such as Eclipse and Netbeans have been developed and created with Java as a base. This makes  Java more powerful for application development. IDEs make the application and program development much simpler and easier that provides powerful coding and debugging features.

Robust: Java is one of the most robust programming languages that is available out to programmers and developers. This makes Java more reliable. Java compilers are able to detect any errors in the coding. There are also, many other different sets of features such as exception handling and garbage collection which makes Java more robust.

Resource Availability: There are tons and multiple resources and documentation for online java training courses available to learn java. As a beginner programmer, you don’t have to spend a fortune to learn java programming.

Also Read: Reasons why Java is still the most preferred Programming Language

Disadvantages of Java

1. Performance

Java is memory-consuming, which means it needs a significant amount of memory. It is also slower than natively compiled languages such as C or C++.
 

2. Look and Feel

The default or the predefined look of GUI applications written in Java using the Swing toolkit is very different from native applications.
 

3. Single-Paradigm Language

Static imports were made available and added in Java 5.0. This is the procedural paradigm that is better accommodated than in earlier versions of Java.
 

4. Memory Management

In Java, memory is managed through the use of garbage collection, whenever the garbage collector runs or executes, it affects the performance of the application program. This is because of the sole reason that all other threads in the have to be stopped to allow the garbage collector thread to work.

Read More: Java vs JavaScript: What’s the Difference?

Summary

Java additionally outscores and performs better than different languages in terms of job opportunities it has to offer. In addition to different pros and cons of Java, it has been on the highest-ranking or the First position on the TIOBE Index for the last three years. I would suggest a beginner must begin his journey by learning Java.

Hope you like this blog on The Advantages and Disadvantages of Java. If you like to hire java developer then do send your query on enquiry@nimapinfotech.com

How to Gain Following on Instagram: 4 Perfect Tips and Tricks To Grow Followers and Engagement | 4 Ways to Grow Instagram 

Now that you as a company owner, you have decided that it’s time to take your business to the next level by creating a new website design, whats next? Creating a new website is not going to be hard, it is something that requires some planning and decision-making. One of the major decisions you will make is to decide whether you want to create your business a custom web design or use a ready-built platform such as WordPress. A lot of companies try WordPress as it allows them to create a new website without hiring a website designer or writing any code. But is this the best decision? Well, in this article, we shall go through the pros and cons(Custom Built Website vs WordPress Website) of creating a custom website vs. WordPress.

Custom built websites are mainly built when the owner of the site wants specific modifications that WordPress cannot provide. Many times, custom-built websites are developed for large complex sites with unique functionalities. To develop this type of website, you need to find a web designer that specializes in creating custom built websites. The web design company will use a programming language and framework to create the website, and some of the languages they may use include PHP, ASP, Python, Laravel, JavaScript, and Ruby.

By developing a custom website, it will allow you to make it as unique as possible while integrating some unique functionality that may not be possible when you use WordPress.

• A custom-built website is more search engine friendly than a WordPress website. This means that it can rank higher in search engines than the one built with templates using a WordPress CMS. This is very important for any business that wants to gain leads and increase conversions on the internet.
• A custom-built website will incorporate your company’s branding by the use of a design that is unique to your company. This makes your business stand out from the crowd.
• A custom-built site is able to grow with the business. This means that if you make any changes to your business in the future, you can always contact the company that designed it for you to redesign the website.
• A custom-built website has more support than a website built from ready-made templates. This is because it was built by a professional web designer who specializes in all types of websites so if any bug or problem occurs, it can always be fixed by the original developer.

• Websites built from scratch are typically more expensive than those built from WordPress. This is because they are customized according to your business needs and require professional expertise.
• The process of creating a customized website takes a lot more time than creating it using WordPress. Any changes to the site may take time. You will have to rely on your developers time and availability.

Recommended Read: Top 10 Best Practices in Website Development Process

WordPress

WordPress is a free website building tool which was originally designed to create blogs. Over the years, the tool has evolved and become a more complex platform for building websites. One of the main reasons why people choose this platform to create their websites is that it needs just basic web knowledge. You do not need to be a pro in writing codes and programming languages or contacting a web design agency to create a website. In fact, about 15% of all websites today have been developed by the use of WordPress, and the number continues to rise. The following are some pros and cons of this tool to help you make a decision.

• Creating a website by the use of WordPress takes a shorter time compared to building it from scratch. This is because the CMS has already been developed and so you will have time to concentrate on content and design. WordPress has a library of ready-made themes. Instead of struggling to create your own theme, you can just pick one from the library and change your website’s look instantly.
• WordPress provides a secure platform to build your site. This is because it’s a large community of developers that work together to detect any security loops or bugs in the system then provide a security patch.
• WordPress constantly rolls out updates that you can always download and install making your website more secure. With WordPress, you can take care of search engine ranking with the many SEO plug-ins for WordPress.
• With these plug-ins, you can make some basic SEO additions to any site such as Meta Description, H1 tags, and Meta Titles. In fact, some WordPress plug-ins can tell you how your site is well optimized for Search Engine Optimization.
• WordPress has responsive themes that help you make your site effective on mobile devices, tablets, and PCs. These themes allow the user to have a positive experience while browsing your site on any device. As we mentioned above, WordPress started as a blogging platform. This means that it still has a built-in blogging feature that allows you to easily set up and maintain a blog.

Also Read: How WordPress Development Can Benefit Your Business?

• While it’s great to pick any theme of your choice from the library, you may find it difficult to customize the theme according to your preferences. In this case, you will require the services of an experienced web developer who understands the functionality of WordPress.
• While the platform releases regular updates and security patches, it is still vulnerable to hackers. These hackers take advantage of the time of building these patches to hack into your site and create a havoc on your website. WordPress requires regular maintenance.
• They keep on releasing updates and patches each year to combat hackers and pirates which may require some expertise in installing them. If you cannot do it, you will have to hire a professional web developer.

Read More: Things to keep in mind while designing an engaging website

In conclusion, both custom web design and WordPress(Custom Built Website vs WordPress Website)  have their own pros and cons. You should decide on which method to use depending on your budget and needs.

As a technical content writer, I’m asked this all the time, after all, is writing just writing? The major point is, the difference does matter – as these two types of writing are used to bring increasingly different results for businesses.

In this article, we will address SEO copywriting as just copywriting, in other words, SEO Contentwriting vs SEO Copywriting.

Post summary:

• Differences between SEO content writing & copywriting(SEO Contentwriting vs SEO Copywriting)
• Types of SEO writing projects
• When and how to hire an SEO content writer

In simple words, both are just forms of writing, different results though

Both SEO content writing and copywriting are just words that describe the meaning and they are words on a web page, but they each serve a distinct and particular goal.

This distinction matters as it is going to bring different results or because it helps businesses determine which method they need to employ to achieve their desired results.

Combining the two can prove to be of not much use or be ineffective and will lead to lesser results. It’s should be considered that what are the differences so that businesses select the right writers for projects.
 

What’s the core or the major difference between SEO content writing and SEO copywriting? (SEO ContentWriting vs SEO Copywriting)

When you use  SEO content writing, the central purpose is to increase organic traffic and provide value to users through search engines.

With copywriting and sales copy, in particular, the major or the primary end goal is to convert that traffic into leads and sales.

Aren’t both SEO content writing and copywriting capable of doing both?

Absolutely. But the difference is which method is the optimal way to achieve your business goals quicker.

Want more online sales for your products? Well, you won’t be able to use conversion copywriting in order to convince people to buy unless you have organic traffic reaching the site in the first place.

Therefore, consider the immediate end goal of for your business project, and then find a matching content or copywriter who can achieve those goals the fastest.
 

SEO content project types

SEO content writers are able to take on distinct types of content projects. These projects are those that usually have an end goal of increasing organic traffic. A secondary or the subsidiary aim will be to attract links to a website through effective backlinking, although this is harder than people think.

An SEO content writer would handle different projects that range from:

• SEO-friendly blog posts for a business
• SEO-friendly web pages for business website
• Local SEO content for businesses
• Conversion for pages
• PPC landing  pages for sales conversion
• Link building content for a website
• Guest posts for SEO (anchor text)
• Contextual links

Particularly, every SEO content writer or content writing agency is a bit different. Some choose to take on content writing projects such as for example general blog post writing (not-SEO), social media post writing, ad copy, ebooks, or even video script writing.

The vital point to remember is that if your direct goal is to generate organic traffic, you will specifically want and would need to hire an SEO content writer.

If your primary goal is not organic traffic, but how to convert that traffic into sales and leads for your business. Then you’ll want to find a sales SEO copywriter who’s a professional or an expert in conversion copywriting.

Also Read: 12 Content-Writing Secrets of Professional Writers

When to hire an SEO content writer

You use an SEO content writer when your business needs you to generate more organic traffic to a particular site. Traffic is generated through high-quality, error-free, proofread, grammatically correct, keyword-optimized and relevant topical content.

This is a writer that understands and implements both SEO and knows how to write content that’s compelling, informative as well as valuable to the reader. However, they may not necessarily know how to write converting or a landing copy (Many do).

SEO content performs a variety of goals, including:

• Increase a website’s keyword rankings
• Boost Click-Through-Rates (CTR) from SERPs
• Improve website navigation
• Attract high-authority backlinks
• Write in Google E-A-T
• Repurpose existing content
• Direct users to other pages within the website
• Advice about content cannibalization
• Optimize internal and external linking with existing content
• Convert unique visitors into subscribers, leads, buyers or customers

Thus, you would want to hire an SEO content writer to write and guide your website content – mainly, pillar pages, web pages and blog posts – if your primary goal is to increase rankings and organic traffic.

There are many other residual benefits when you hire a top SEO content writer.
 

Not over-optimising

SEO experts and professionals are more business-minded. They attempt to get the best of both worlds, often trying to optimise as well as correct the structure of their sales copy with a client’s target keywords.

If the primary or the main goal is to convert traffic, they will not do this. SEOs know those keywords will interrupt or disrupt the natural flow of a sales message.

Top SEOs content writers know that an audience may be using those terms to search. But the content rarely conveys the message that will trigger them to finally buy.

SEO writers know and are familiar with website structure.

They know how search engine crawlers work and how they can scan websites as well as the hierarchical importance they place on structured, organized web pages, complete with internal linking and external sources.

Top SEO content writers offer more than just plain old content writing per se; they are a website’s SEO analyst too.
 

How to find a top SEO content writer

One of your main goals would be to improve the SEO of your website. Therefore, the significant majority of the content you create will likely be content in the form of blog content or pillar pages webpages.

You need to find a writer who lives for SEO

If that is the case, you’ll need to find a content writer who thoroughly and professionally understands SEO and can write content that that arouses interest to your target audience.
 

Ask the writer if they have heard of conversion copywriting or know about it

Hang on; I need an SEO content writer, why should I ask this question also? Well, if a writer at least knows the basics of conversion copywriting, they can do their very best to at least make efforts for converting that organic traffic into subscribers, leads and customers.

They may not be a sales copywriter just similar to a professional writer would be. However, a conversion or a copywriter can still write content that converts better than 90% of the other keyword-stuffed crap that is present out there.
 

Ask for examples or case studies

If your primary goal is to increase organic traffic. You’ll need to find a conversion copywriter who can provide examples and proven case studies that show that they know what they are doing.

Ask if they can provide or improve traffic (if their clients permit to share their data) or keyword ranking statistics, or even if conversion statistics that are available. There are tonnes of prominent writers out there, but not all of them know how to write to attract organic traffic.
 

Reach out to your network

One of the simplest as well as the easiest ways to find a trusted SEO content writer is to reach out to your network and ask others to refer someone to you.

Referrals can vouch for the writers’ expertise and writing portfolio, potentially saving you time as well as money versus hiring an unknown writer you find on an online website.

When you begin your search for an SEO content writer for your business, Be sure to know the differences, so you pick the best writer for the business.

Read More: Why Content is King in Digital Marketing

Hundreds and even thousands of many existing mobile applications having unique as well as admirable and highly commendable user experience in such a way that they have no room for apps just because of average or shabby design and underrating or uninteresting user interface. Mobile app design and development have always played a vital role to leverage the maximum user experience of a mobile app. Being a mobile app designer yourself, you should always make it a point to set a benchmark, to set either new UI or keep staring at your application. The best thing that needs to be done is that it is instead simple if you pay heed to certain UI/UX principles for your mobile app design and development as well as using them in your designing efforts.

Once you start with your mobile app design and development, it becomes necessary that you adopt and embrace the mobile mindset. As a developer, you need to keep in mind that you might need to abandon some of the stuff to fit into the mobile space. Let’s begin with Trending Mobile App Design and Development Principles
 

1. Put your users – and their goals first

The goal of any mobile app development is that the app you are developing must be clear by its name, its description, and the aesthetics. Each and every unit or minuscule facets or objectives of the app must be focused on having a clear set a goal. No matter whatever is your purpose that your app will be serving, it should be following the target users.  Each and every objective should be such that it attracts user engagement.

Once you achieve this and followed this principle thoroughly, you can follow the other one. Moreover, if users are not finding your app an interesting one or appealing one, they will neither respond to you. You can take the example of many different mobile games. As game developers, you need to make them entertain and have more challenges. This will then be needed to be followed will pursue them for in-app purchases. So, understanding the mobile app design from the user’s point of view is very important.  Developers need to understand their needs and desires. Developing the app based on what are the user’s requirements or what users needs may result in true business success.
 

2. App Navigation and Exploration

The app you are designing and developing must be imparting convenience as well as intuitiveness to the users. In practice, a simple UX  states that more users are more likely to use your app. Keep your each section and visual module of your app unfold consistently. It should be able to create an outstanding smooth flow. Anything that is complex and difficult to explore comes out of the app may leave the user frustrated.

The icons, buttons as well as other major key elements must be visible to the users. Get rid of hiding them in complex menus and interfaces in any sort can influence many of the users fail to access them. You need to select the correct or the right navigation model for integrating each navigation element in the available screen.
 

3. Get rid of unnecessary data

Mobile devices have now become more used devices as compared to larger devices. This fact has now been showing that the devices must follow the careful data flow of the app. As mobile processing is limited, these devices cannot handle intense processing or high load, process and display the exact data. This should also be taken in the account regarding the  UX of the app i.e the app that doesn’t have the required resources to flow unnecessary information. Moreover, many users do not have the patience or determination to filter the data that they don’t care about.
 

4. Bigger is better

The text, buttons and other major key elements that you include in the app must also be limited to the people’s vision, dexterity, and finger size. Generally, the thumbs drive 75% interaction in the mobile and even our fingers are more flexible. We have to get better control of our screens when we use them.

A small button or link thus becomes increasingly difficult for the users to click on a first. However, this is not an apt or an accurate navigation gesture when the flexibility of the users is compromised. Thus, all of these all factors must be carefully be taken care of for mobile app design.

Recommended Read: UI/UX Strategies For Mobile App Design in 2020

5. Carefully integrate mobile app design capabilities

The devices on which your app will be installed, you must take what and how capabilities must be integrated into the UI. You need to consider these points:

• At the time of clicking as well as swiping, there may be other users who will not aware of gestures. Kindly note that the gestures that are invisible to the users. Your app must be able to highlight them smartly to drive users’ attention.
• Smartphones and mobile devices have many dissimilarities of keyboards. Actually, it can be very annoying to users if they are forced to select one option if your app needs something for inputting. So, you need to think wisely and allow specific variations of input data to appear automatically.
• The portrait mode is many times a default orientation for many apps. You should not to ignore the usefulness of the landscape orientation if there is a need for typing.

6. Honor the needs of different platforms

In the case of iOS and android app development, if you are planning to extend the features and functionality from one application to the other one or if you are developing a platform-independent app. You need to make sure your mobile app design has the required flexibility. Moreover, the majority of the focus should be such that it must be compatible with different platforms. If you find it difficult, then you should invest in different app versions for different platforms. All of these things depend on your targeted audiences and their preferred platforms.
 

7. Always test everything that you  create or build, looking for ways to improve it

When it comes to testing and verification, your team should always think about quality assurance. The testing that is done for app functionalities needs to be done to make sure there are no bugs and gets compiled without any errors or inconsistencies. You need to use different usability tests such as remote testing.  User testing should be done to make sure you can truly satisfy your customers.

Also Read: How to Build a Budget-Friendly Mobile App for your Business?

Conclusion

In order to stay competitive in this emerging world of mobiles, you need to excite your users with something new. If you use these strategies, your mobile app development as well as the design may result in better user engagement and satisfaction.

So this was a blog on Trending Mobile App Design and Development Principles. Hope you like it.

Gone are the days of Traditional Marketing, Now is the age of digital marketing. Statistics prove that about 90% of Indian consumers are on digital channels. So it is best for brands to advertise and market their products on the digital channels.

In other words, Digital marketing has been helping major and minor brands to survive and advertise their products on social media.  With all the various advantages that digital marketing provides, digital marketing must be adopted. It is essential for companies to switch their marketing needs and adopt and accept Digital marketing as a viable channel and vertical. Digital marketing has always been a major contributor to successful marketing efforts. Digital marketing always has helped companies and brands alike.

Firstly, there are many benefits that can be reaped by brands and companies. Particularly, organizations need to look after their marketing efforts and turn their attention towards digital marketing simply because of the varied and awesome results guaranteed by digital marketing efforts.
 

Benefits of Digital Marketing:

Connect with consumers

Now is the age of smartphones and devices, since India has about 90 percent of users having about 1 billion smartphones. Therefore it becomes viable for companies to advertise and use the mediums offered by smartphones. Mediums such as social media, Facebook, Twitter, YouTube, LinkedIn all provide different mediums that can be used to connect with consumers. Digital marketing mediums such as these help you to connect with your consumers. You can see what drives them towards your products and services that are offered by you.
 

Targeted audience and marketing efforts

With the increasing consumers on digital marketing channels, there is no doubt that brands should leverage this capacity and advertise on these channels. With Digital marketing you can monitor your targeted audience and customize your ads according to their demographics and preferences. This is something that you could not do with traditional marketing efforts. Also, you can be a step closer to your audience using digital marketing methods. Many brands are now considering to use Digital Marketing as their main medium of communicating and keeping in touch with consumers.
 

Brand Awareness

Companies can increase their brand presence and brand awareness by focusing their marketing efforts on digital marketing. You will be able to spread the message about your brand and make people aware of your products and services that you are offering. You can get to know your consumers and create specific awareness about your brand and spread your message via digital marketing mediums. This was something that was not possible until a few years ago due to the boom in digital marketing channels.
 

Brand Recognition

Your company and organization can get brand recognition very easily when they use digital marketing mediums for advertisement. Particularly, small startups and medium-sized companies who are into selling of products and services can easily improve their brand recognition and create awareness and spread their startup story among their consumers using digital marketing methods.

Read More: Digital Marketing strategy for Retail Business

Increase in Sales and Revenue

When companies use digital marketing methods, they can get a boost in their daily revenue. The sales figures that they crunch up can always be more than what they used to do. All of this is because of their digital marketing efforts that they put into marketing and creating campaigns for their products and services. You can experience the boost in your product sales by switching to digital marketing efforts instead of doing traditional marketing.
 

Measured and Metrics based monitoring

With digital marketing, you can measure the variables that are causing you a boost in your sales for your products. This was not possible using traditional marketing. Digital marketing has now been able to see where your consumers come from, what are their interests, what their problems are and how you can help them. Metrics based monitoring has now been able to help consumers use the right product for their needs.
 

Monitor feedback about products

Digital marketing helps companies and organizations to monitor feedback that their consumers give and improve their product and service offerings. This has now been possible through digital marketing efforts. Traditional marketing does not provide you with a way to improve your products and interact with your consumers.  Using digital marketing you can provide better products and services to your consumer and be of value to them.

Also Read: Advantages of digital advertising for small business

Conclusion

So now you know about the various benefits that Digital marketing has to offer and the Role of Digital Marketing that it plays in brand development. If you are looking for digital marketing services then kindly contact us at MYINFOTECHSOLUTIONS2020@GMAIL.COM with your requirements. We have expert professionals who will help you out.