Now that you as a company owner, you have decided that it’s time to take your business to the next level by creating a new website design, whats next? Creating a new website is not going to be hard, it is something that requires some planning and decision-making. One of the major decisions you will make is to decide whether you want to create your business a custom web design or use a ready-built platform such as WordPress. A lot of companies try WordPress as it allows them to create a new website without hiring a website designer or writing any code. But is this the best decision? Well, in this article, we shall go through the pros and cons(Custom Built Website vs WordPress Website) of creating a custom website vs. WordPress.

Custom built websites are mainly built when the owner of the site wants specific modifications that WordPress cannot provide. Many times, custom-built websites are developed for large complex sites with unique functionalities. To develop this type of website, you need to find a web designer that specializes in creating custom built websites. The web design company will use a programming language and framework to create the website, and some of the languages they may use include PHP, ASP, Python, Laravel, JavaScript, and Ruby.

By developing a custom website, it will allow you to make it as unique as possible while integrating some unique functionality that may not be possible when you use WordPress.

• A custom-built website is more search engine friendly than a WordPress website. This means that it can rank higher in search engines than the one built with templates using a WordPress CMS. This is very important for any business that wants to gain leads and increase conversions on the internet.
• A custom-built website will incorporate your company’s branding by the use of a design that is unique to your company. This makes your business stand out from the crowd.
• A custom-built site is able to grow with the business. This means that if you make any changes to your business in the future, you can always contact the company that designed it for you to redesign the website.
• A custom-built website has more support than a website built from ready-made templates. This is because it was built by a professional web designer who specializes in all types of websites so if any bug or problem occurs, it can always be fixed by the original developer.

• Websites built from scratch are typically more expensive than those built from WordPress. This is because they are customized according to your business needs and require professional expertise.
• The process of creating a customized website takes a lot more time than creating it using WordPress. Any changes to the site may take time. You will have to rely on your developers time and availability.

Recommended Read: Top 10 Best Practices in Website Development Process

WordPress

WordPress is a free website building tool which was originally designed to create blogs. Over the years, the tool has evolved and become a more complex platform for building websites. One of the main reasons why people choose this platform to create their websites is that it needs just basic web knowledge. You do not need to be a pro in writing codes and programming languages or contacting a web design agency to create a website. In fact, about 15% of all websites today have been developed by the use of WordPress, and the number continues to rise. The following are some pros and cons of this tool to help you make a decision.

• Creating a website by the use of WordPress takes a shorter time compared to building it from scratch. This is because the CMS has already been developed and so you will have time to concentrate on content and design. WordPress has a library of ready-made themes. Instead of struggling to create your own theme, you can just pick one from the library and change your website’s look instantly.
• WordPress provides a secure platform to build your site. This is because it’s a large community of developers that work together to detect any security loops or bugs in the system then provide a security patch.
• WordPress constantly rolls out updates that you can always download and install making your website more secure. With WordPress, you can take care of search engine ranking with the many SEO plug-ins for WordPress.
• With these plug-ins, you can make some basic SEO additions to any site such as Meta Description, H1 tags, and Meta Titles. In fact, some WordPress plug-ins can tell you how your site is well optimized for Search Engine Optimization.
• WordPress has responsive themes that help you make your site effective on mobile devices, tablets, and PCs. These themes allow the user to have a positive experience while browsing your site on any device. As we mentioned above, WordPress started as a blogging platform. This means that it still has a built-in blogging feature that allows you to easily set up and maintain a blog.

Also Read: How WordPress Development Can Benefit Your Business?

• While it’s great to pick any theme of your choice from the library, you may find it difficult to customize the theme according to your preferences. In this case, you will require the services of an experienced web developer who understands the functionality of WordPress.
• While the platform releases regular updates and security patches, it is still vulnerable to hackers. These hackers take advantage of the time of building these patches to hack into your site and create a havoc on your website. WordPress requires regular maintenance.
• They keep on releasing updates and patches each year to combat hackers and pirates which may require some expertise in installing them. If you cannot do it, you will have to hire a professional web developer.

Read More: Things to keep in mind while designing an engaging website

In conclusion, both custom web design and WordPress(Custom Built Website vs WordPress Website)  have their own pros and cons. You should decide on which method to use depending on your budget and needs.

Gone are the days of Traditional Marketing, Now is the age of digital marketing. Statistics prove that about 90% of Indian consumers are on digital channels. So it is best for brands to advertise and market their products on the digital channels.

In other words, Digital marketing has been helping major and minor brands to survive and advertise their products on social media.  With all the various advantages that digital marketing provides, digital marketing must be adopted. It is essential for companies to switch their marketing needs and adopt and accept Digital marketing as a viable channel and vertical. Digital marketing has always been a major contributor to successful marketing efforts. Digital marketing always has helped companies and brands alike.

Firstly, there are many benefits that can be reaped by brands and companies. Particularly, organizations need to look after their marketing efforts and turn their attention towards digital marketing simply because of the varied and awesome results guaranteed by digital marketing efforts.
 

Benefits of Digital Marketing:

Connect with consumers

Now is the age of smartphones and devices, since India has about 90 percent of users having about 1 billion smartphones. Therefore it becomes viable for companies to advertise and use the mediums offered by smartphones. Mediums such as social media, Facebook, Twitter, YouTube, LinkedIn all provide different mediums that can be used to connect with consumers. Digital marketing mediums such as these help you to connect with your consumers. You can see what drives them towards your products and services that are offered by you.
 

Targeted audience and marketing efforts

With the increasing consumers on digital marketing channels, there is no doubt that brands should leverage this capacity and advertise on these channels. With Digital marketing you can monitor your targeted audience and customize your ads according to their demographics and preferences. This is something that you could not do with traditional marketing efforts. Also, you can be a step closer to your audience using digital marketing methods. Many brands are now considering to use Digital Marketing as their main medium of communicating and keeping in touch with consumers.
 

Brand Awareness

Companies can increase their brand presence and brand awareness by focusing their marketing efforts on digital marketing. You will be able to spread the message about your brand and make people aware of your products and services that you are offering. You can get to know your consumers and create specific awareness about your brand and spread your message via digital marketing mediums. This was something that was not possible until a few years ago due to the boom in digital marketing channels.
 

Brand Recognition

Your company and organization can get brand recognition very easily when they use digital marketing mediums for advertisement. Particularly, small startups and medium-sized companies who are into selling of products and services can easily improve their brand recognition and create awareness and spread their startup story among their consumers using digital marketing methods.

Read More: Digital Marketing strategy for Retail Business

Increase in Sales and Revenue

When companies use digital marketing methods, they can get a boost in their daily revenue. The sales figures that they crunch up can always be more than what they used to do. All of this is because of their digital marketing efforts that they put into marketing and creating campaigns for their products and services. You can experience the boost in your product sales by switching to digital marketing efforts instead of doing traditional marketing.
 

Measured and Metrics based monitoring

With digital marketing, you can measure the variables that are causing you a boost in your sales for your products. This was not possible using traditional marketing. Digital marketing has now been able to see where your consumers come from, what are their interests, what their problems are and how you can help them. Metrics based monitoring has now been able to help consumers use the right product for their needs.
 

Monitor feedback about products

Digital marketing helps companies and organizations to monitor feedback that their consumers give and improve their product and service offerings. This has now been possible through digital marketing efforts. Traditional marketing does not provide you with a way to improve your products and interact with your consumers.  Using digital marketing you can provide better products and services to your consumer and be of value to them.

Also Read: Advantages of digital advertising for small business

Conclusion

So now you know about the various benefits that Digital marketing has to offer and the Role of Digital Marketing that it plays in brand development. If you are looking for digital marketing services then kindly contact us at MYINFOTECHSOLUTIONS2020@GMAIL.COM with your requirements. We have expert professionals who will help you out.

There is a pressing need to organize a software development process. For such a situation, it is important to find a good team of software developers to hire, which involves choosing between an in-house or outsourced software development. To create excellent software, such as the Book of Ra deluxe, you should understand various dynamics associated with the in-house and outsourcing option.

Unfortunately, you are the only person with the answer as to why you should consider in-house or outsourcing development. To make a decision, consider individual preferences, the pros and cons of each, and the key features of both options. That said, the guide below outlines the pros and cons of in-house and outsourcing software development options.

In-House Software Development

In-house software development involves using company resources to build digital solutions and perform all software related tasks. For this to succeed, the company should spend time and money assembling several specialists with the necessary expertise to run the project.

That said, in-house development is an excellent choice for companies with sufficient resources to recruit and hire developers and those looking for total control over the software development process. Below are the pros and cons of this option.

Pros of In-House Teams

• Total control– as mentioned, with an in-house team, you can manage and control the process internally. The same is not true for outsourcing.
• Immediate work– unlike outsourcing, you will spend some time assembling your in-house team. However, after putting them together, they can begin working immediately on the project. Access to in-house talent also provides a competitive advantage.
• Better understanding– the in-house development team will work on the software from the start to its completion. With this, they gain a deep level of understanding compared to software development outsourcing, which might take time to discover and grasp the projects’ fine print.
• Talent development– developing talent is overly possible with an in-house team. Unlike outsourcing, you can shape your employees to grow in the best way. Employees provided with an opportunity to grow professionally also provide satisfactory results.
• Possible outsourcing– even as you run an in-house team, you can outsource your team as an MSP. This approach is suitable if your project is complete, and you need to provide fulltime work for your team.

Cons of In-House Teams

• Quite expensive– unlike outsourcing, insourcing is a luxurious option, especially for small companies. As mentioned, you will need to invest heavily in the recruiting process. This involves renting a new office, equipping your workplace, and salaries for your new employees.
• Time-consuming– without a doubt, it takes time to find unemployed yet highly qualified software development staff. You will also need to offer such specialist attractive offers to consider your project.

Absenteeism – you will need to spend more time and money hiring new staff if some team members fall sick or quit. This may affect the viability of the project.

Outsourced Software Development

Despite the open criticism, outsourcing the development of your software is another viable option. Outsourcing meaning can be derived from the name itself. Consider an outsourced software development option;

• If you are looking for an already pre-assembled team in the IT outsourcing market
• If you don’t have time to put a team together
• If you need assistance in one or two phases of software development
• If you are looking for experts with guaranteed prior experience.

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Advantages of IT Outsourcing

• Fast growth– by finding a good team from the global IT outsourcing market, you can hire the world’s best talent to assure a hassle-free growth. Outsourcing companies always take care of the recruiting process. All you need to do is to demand the required skills and expertise.
• Staff flexibility– with outsourced software development, you get to manage remote staff efficiently. Outsourcing allows you to scale up or down your staff to adapt to project requirements.
• Cost-effective– with multiple software development outsourcing companies available, you can always find professionals offering affordable rates. Besides, you can choose providers charging comfortable rates.
• Quick turnaround– with unmatched flexibility of outsourcing, you can speed up your software development process by adding more people into the team. Outsourcing companies also have streamlined project development processes that help in organizational issues.

Cons of IT Outsourcing

• Poor quality– outsourcing presents the risk of bad quality work. On several occasions, you might have to assign your in-house team to solve problems left by the outsourced team.
• Less control over daily work– while you will still be involved with software development at some intervals, outsourcing gives the lead project engineer more visibility and control over the project.
• Communication issues– the inception of multiple communication avenues has made it easy for people to communicate worldwide. However, communication issues during outsourcing arise due to differences in time zones and language barriers.

Bottom Line: In-House or Outsourced Teams?

Deciding between an in-house or outsourcing software development can be challenging. However, as mentioned, this decision comes down to you. You should consider several aspects of the software development process before making a choice. Prefer an in-house team if you are planning a long-term project or in need of total control over the development process.

Outsourcing is a better alternative for companies whose core competency isn’t IT. Those looking to reduce software development costs or looking to save on time can also consider outsourcing. For both in-house and outsourced options, make sure that you search extensively to find good software, development teams.

The above insights can help choose between outsourcing or in-house options. Feel free to share an option that has worked for you in the comments section below.