Artificial intelligence is transforming the landscape of digital marketing by making it more data-driven and customer-centric. This article highlights five use-cases of AI in digital marketing while emphasizing how businesses can leverage AI to deliver more prompt and personalized services to their customers. 

Here, we highlight how artificial intelligence is changing the landscape of digital marketing in 5 ways :Artificial intelligence has been shaping how marketers and brands deliver communications to the customer. When digital marketing has been becoming more data-driven and customer-centric, AI helps understand data, feedback, and marketing patterns that you can use to amplify your marketing campaigns.

1. AI Chatbots
2. Personalized emails
3. Trend Analysis and Sentiment Analysis 
4. Content Creation and Distribution
5. Product Recommendation 

Companies widely use AI Chatbots to automated responses and to respond to inquiries by clients, helping them delivering prompt and more effective customer service. Chatbots also help optimize user experience by assisting them with 24-hour service and can provide quick solutions to routine problems. 

However, apart from catering to customer support, chatbots can also provide you other benefits such as collecting customer browsing data, what they're searching for and help in monitoring customers purchasing behaviours. 

Chatbots can also help consumers find the items they're searching for by posing more detailed questions that can help them in their purchase decisions and help them in deciding by suggesting more relevant products or services. The highly targeted, welcoming, and prompt aspect of chatbots not just helps customers with their queries but also drives them down the sales funnel.

When the trend moves towards delivering more personalized and tailored solutions for individual needs, AI can help advertisers categorize individuals based on their preferences.

AI can also enable digital marketers to create targeted campaigns on a specific category and draft strategies based on consumer behaviours, allowing them to send emails in a more personalized fashion, boosting click-through rates and consequently engagement. 

Through the analysis of millions of data, machine learning can now decide the best time to contact the customer, when the user is most likely to purchase, and the recommended frequency of these emails. 

As AI evolves, it might also provide specific offers through a customer's purchase journey to support his purchasing decisions. 

E.g., If I sell watches online, and if I see a customer browsing through the catalogue of fitness bands, AI might also help me trigger specific newsletters such as "5 reasons how fitness bands can help you in your exercising routine" or targeted offers such as "20% on fitness bands for next 12 hours" to drive more purchases and increase conversions.

Marketers can detect micro patterns and even forecast trends using AI technology. The trend analysis can then draw strategic decisions regarding the topics to target, the content to deliver, and where to spent the advertising buck. 

Sentiment analysis is usually used on social media to analyze how the general audience feels about the products and services you have to offer. Sentiment analysis is a part of a social listening strategy that involves tracking mentions and comments from social media posts to analyze how your campaigns perform and how your competitors are doing.

E.g., KFC used sentiment analysis for mining topics for new campaign ideas, which led them to create ads with pop culture references, which boosted user engagement by multifold.

Content has been said to be the primary pillar around digital marketing. Digital Marketers strive to create quality content to deliver to their customers, but that can take both time and effort. However, with the help of AI, you can create simple content within minutes. 

AI can also help make the content more specific and targeted to the audience reading it, such as making email subject lines, social media messages, etc.

Churn Prediction is a well-known technique to identify disengaged customers and entice them with customized content to re-engage them. AI can choose content that is more likely to appeal to a specific target audience and automatically decide the correct channel to deliver it.

E.g., suppose the customer is browsing your website, and you'd like to show a discount scheme on watches. In that case, AI can not only generate that ad. It can also analyze which medium among mobile ads, social media ads, or display ads is most likely to convince the customer to purchase.

By analyzing web pages a customer visited, which blog posts they read, which emails they communicated with, AI can curate specific product recommendations. E-commerce sites exceedingly use product recommendations. Still, if you are a software provider, you can provide recommendations of what would work best or what feature could be the most useful based on the customer's use case. A recommender system can boost conversions, maintain loyal customers, improve customer services and increase profitability by fulfilling customer's needs and expectations.

E.g., Macy's has released an app that allows consumers to upload a picture of an item and search Macy's inventory for anything similar. This can improve customer experience and provide personalized and powerful product recommendations to help them through their purchasing journey.

AI is revolutionizing digital marketing to capture, evaluate, apply, and respond to data. Integrating artificial intelligence in your digital marketing strategy can help your business deliver more prompt and targeted solutions by leveraging AI’s ability to drive conversions based on data-driven insights. This is where you will need the experience of a good digital marketing agency in India, for handling your business and increasing your visibility using AI for your digital marketing efforts. 

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As a technical content writer, I’m asked this all the time, after all, is writing just writing? The major point is, the difference does matter – as these two types of writing are used to bring increasingly different results for businesses.

In this article, we will address SEO copywriting as just copywriting, in other words, SEO Contentwriting vs SEO Copywriting.

Post summary:

• Differences between SEO content writing & copywriting(SEO Contentwriting vs SEO Copywriting)
• Types of SEO writing projects
• When and how to hire an SEO content writer

In simple words, both are just forms of writing, different results though

Both SEO content writing and copywriting are just words that describe the meaning and they are words on a web page, but they each serve a distinct and particular goal.

This distinction matters as it is going to bring different results or because it helps businesses determine which method they need to employ to achieve their desired results.

Combining the two can prove to be of not much use or be ineffective and will lead to lesser results. It’s should be considered that what are the differences so that businesses select the right writers for projects.
 

What’s the core or the major difference between SEO content writing and SEO copywriting? (SEO ContentWriting vs SEO Copywriting)

When you use  SEO content writing, the central purpose is to increase organic traffic and provide value to users through search engines.

With copywriting and sales copy, in particular, the major or the primary end goal is to convert that traffic into leads and sales.

Aren’t both SEO content writing and copywriting capable of doing both?

Absolutely. But the difference is which method is the optimal way to achieve your business goals quicker.

Want more online sales for your products? Well, you won’t be able to use conversion copywriting in order to convince people to buy unless you have organic traffic reaching the site in the first place.

Therefore, consider the immediate end goal of for your business project, and then find a matching content or copywriter who can achieve those goals the fastest.
 

SEO content project types

SEO content writers are able to take on distinct types of content projects. These projects are those that usually have an end goal of increasing organic traffic. A secondary or the subsidiary aim will be to attract links to a website through effective backlinking, although this is harder than people think.

An SEO content writer would handle different projects that range from:

• SEO-friendly blog posts for a business
• SEO-friendly web pages for business website
• Local SEO content for businesses
• Conversion for pages
• PPC landing  pages for sales conversion
• Link building content for a website
• Guest posts for SEO (anchor text)
• Contextual links

Particularly, every SEO content writer or content writing agency is a bit different. Some choose to take on content writing projects such as for example general blog post writing (not-SEO), social media post writing, ad copy, ebooks, or even video script writing.

The vital point to remember is that if your direct goal is to generate organic traffic, you will specifically want and would need to hire an SEO content writer.

If your primary goal is not organic traffic, but how to convert that traffic into sales and leads for your business. Then you’ll want to find a sales SEO copywriter who’s a professional or an expert in conversion copywriting.

Also Read: 12 Content-Writing Secrets of Professional Writers

When to hire an SEO content writer

You use an SEO content writer when your business needs you to generate more organic traffic to a particular site. Traffic is generated through high-quality, error-free, proofread, grammatically correct, keyword-optimized and relevant topical content.

This is a writer that understands and implements both SEO and knows how to write content that’s compelling, informative as well as valuable to the reader. However, they may not necessarily know how to write converting or a landing copy (Many do).

SEO content performs a variety of goals, including:

• Increase a website’s keyword rankings
• Boost Click-Through-Rates (CTR) from SERPs
• Improve website navigation
• Attract high-authority backlinks
• Write in Google E-A-T
• Repurpose existing content
• Direct users to other pages within the website
• Advice about content cannibalization
• Optimize internal and external linking with existing content
• Convert unique visitors into subscribers, leads, buyers or customers

Thus, you would want to hire an SEO content writer to write and guide your website content – mainly, pillar pages, web pages and blog posts – if your primary goal is to increase rankings and organic traffic.

There are many other residual benefits when you hire a top SEO content writer.
 

Not over-optimising

SEO experts and professionals are more business-minded. They attempt to get the best of both worlds, often trying to optimise as well as correct the structure of their sales copy with a client’s target keywords.

If the primary or the main goal is to convert traffic, they will not do this. SEOs know those keywords will interrupt or disrupt the natural flow of a sales message.

Top SEOs content writers know that an audience may be using those terms to search. But the content rarely conveys the message that will trigger them to finally buy.

SEO writers know and are familiar with website structure.

They know how search engine crawlers work and how they can scan websites as well as the hierarchical importance they place on structured, organized web pages, complete with internal linking and external sources.

Top SEO content writers offer more than just plain old content writing per se; they are a website’s SEO analyst too.
 

How to find a top SEO content writer

One of your main goals would be to improve the SEO of your website. Therefore, the significant majority of the content you create will likely be content in the form of blog content or pillar pages webpages.

You need to find a writer who lives for SEO

If that is the case, you’ll need to find a content writer who thoroughly and professionally understands SEO and can write content that that arouses interest to your target audience.
 

Ask the writer if they have heard of conversion copywriting or know about it

Hang on; I need an SEO content writer, why should I ask this question also? Well, if a writer at least knows the basics of conversion copywriting, they can do their very best to at least make efforts for converting that organic traffic into subscribers, leads and customers.

They may not be a sales copywriter just similar to a professional writer would be. However, a conversion or a copywriter can still write content that converts better than 90% of the other keyword-stuffed crap that is present out there.
 

Ask for examples or case studies

If your primary goal is to increase organic traffic. You’ll need to find a conversion copywriter who can provide examples and proven case studies that show that they know what they are doing.

Ask if they can provide or improve traffic (if their clients permit to share their data) or keyword ranking statistics, or even if conversion statistics that are available. There are tonnes of prominent writers out there, but not all of them know how to write to attract organic traffic.
 

Reach out to your network

One of the simplest as well as the easiest ways to find a trusted SEO content writer is to reach out to your network and ask others to refer someone to you.

Referrals can vouch for the writers’ expertise and writing portfolio, potentially saving you time as well as money versus hiring an unknown writer you find on an online website.

When you begin your search for an SEO content writer for your business, Be sure to know the differences, so you pick the best writer for the business.

Read More: Why Content is King in Digital Marketing